River Island Launch

There's something for the androgynous, gypsea, outrageous or elegant side to all of us. Appealing to so many different facets of personal style is what I love most about River Island. The UK store has just launched an Australian website (HERE) with collections that are in sync with our seasons (read: no more online shopping that sells bikini when it's freezing cold here in July).

I'm very glad to be a part of their Australian Launch taken place at a gorgeous spot in Rose Bay where the views are nearly as good as the clothes on show. The set up was superb where each trend was categorised into different racks. You've got the vintage vibes at the back, the flower bombs at the front and  the street style grunge somewhere in between. My favourite rack? It was all white and dripping with different textures ... embellishments, sporty mesh and lace.

However there's something to get even more exited about. River Island has collaborated with RiRi for an exclusive collection ... Rihanna for River Island (check it out HERE). I was told she was very hands on with this collection where she made most of the creative decisions. Don't know about you, but I would love to have something that was created from her talented brain.

Thank you The Arc Factory and River Island for having me!

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