All photos belong to Primped and Primed
Dozens of spotlights beaming down on the runway making a path of light was a clear sign of what was to come.
The bright white beams were clean, minimal and made a powerful wake up call to the packed room of industry peeps. So too was the collection.
Cameo's debut at Australian Fashion Week was everything I expected from one of my favourite Aussie brands. I've noticed a trend with their collections; a sort of formula made up of
a) a unique print (Exhibit A, Exhibit B)
b) their signature shapes.
Catering to the stylish youth (note stylish not sluttish), this Spring Summer 2014/15 collection sticks closely to their DNA. I saw flounce peplum shapes and A-Line skirts printed with an inky black and white floral. Other highlights were off-the-shoulder bustiers and frocks that could easily be transformed from day to night. But what makes Cameo special, in my opinion, are the the fine details. This time I was intrigued by the lacework that was appliquéd onto a button-up shirt or sewn into a sporty bomber.
A special mention must be made to some more colourful pieces which broke their overall monochromatic colour palette. Not sure about you but as a child I was obsessed with those colouring pencils that had the rainbow and beyond swirled into a single lead (THIS). I say this because I don't have a photo of such an awesome print - you'll just have to settle for my elaborate description.