Saturday, 18 May 2013

Melissa CINE Launch

Melissa Shoes, AW CINE collection, launch party, Sydney Australia

Melissa Shoes, AW CINE collection, launch party, Sydney Australia

Melissa Shoes, AW CINE collection, launch party, Sydney AustraliaMelissa Shoes, AW CINE collection, launch party, Sydney Australia

Melissa Shoes, AW CINE collection, launch party, Sydney Australia
Melissa Shoes, AW CINE collection, launch party, Sydney Australia

Melissa Shoes, AW CINE collection, launch party, Sydney AustraliaMelissa Shoes, AW CINE collection, launch party, Sydney Australia

When I think of plastic shoes, my mind immediately drifts towards the iconic Melissa. Known for their comfort, innovation and of course, their many collaborations with top designers ... see Vivienne Westwood, Jean Paul Gaultier, Gareth Pugh. Not to mention, they're eco friendly too as each shoe is created with a 'zero waste ethos' meaning 99.9% of factory water and waste are recycled.

Naturally, it was a no brainer for me to attend their new collection launch when I received an invite. This AW 2013 CINE collection is inspired by the 'art of motion picture'. It focuses on each golden age of cinema allowing the wearers to experience a particular mood from a different film period. Indeed a Melissa collection is not complete without a collab. This time, they invited Robert McGinnis, an American artist who designed some of the most well known posters of film history including Breakfast at Tiffany's and James Bond to create three signature images (see picture 1).

The 'Melissa Spikes', with its stick thin neon heel and spikes was definitely the night's stand out. What caught my eyes however were those glitter winged pumps projecting an innocent but daring vibe.

Just a shoutout to all the amazing staff in making the night a success and thank you for the invite.

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9 comments:

  1. love the shoes on the second photo! :)

    XO, Mish @ LBD and Onesies

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  2. Beautiful shoes! :D

    xx MJ
    http://shopaholic-thoughts.blogspot.pt/

    ReplyDelete
  3. The shoes are awesome Sharon! Thanks for sharing!
    Happy weekend dear!


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  4. Love Melissa shoes! The winged heels are amazing ❤

    -Helena
    helenashideaway.blogspot.com

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  5. What an awesome concept for the collection. I agree, 'Melissa Spikes' is a winner!

    Thara from Moss & Stone
    xx

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  6. omg i love melissa shoes!!!!!!!! <3 <3

    so glad i dropped past ur blog :)

    xx Michelle

    mich-ette.blogspot.com.au

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  7. The boots are looking good at all.

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  8. I love Melissa shoes. Also random to day but love the talcum powder esque smell in the stores from the shoes. :-)

    Christie x

    Dark Blue Stripes

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  9. Oh my goodness! The bows on those shoes are adorable!!

    www.monadot.net

    ReplyDelete