Thursday, 23 January 2014

Mel F/W 2014

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes 
mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes 
mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes
mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes




Photos belong to Primped and Primed & www.melpop.com.au/mel dreamed by Melissa 
Photographer: Simon Jiang (May Flower Photography Studio)
PR Manager & Supervisor: Simone Silipo 
Styling & Model: Me 


A fortnight ago, I was summoned. If you follow me on Instagram, the hints I dropped should have given you some indication of the collab campaign I've been working on. The biggest project to date - I was asked by Mel Shoes Australia to style and model their latest F/W 2014 collection. In other words, free reign over creative concept (with the guidance of an excellent team).

For those who don't know, Mel Shoes is the younger sister, diffusion label of Melissa  - that distinctive jelly shoes brand produced in Brazil. Exploding into the trendy footwear industry, Melissa recently collaborated with Karl Lagerfeld and Cara Delevingne (check them out HERE). Mel shoes, on the other hand, is targeted towards a younger audience where their fun and playful quirk is what I tried to capture in the styling.

The official campaign photos are not yet available. However, above are the raw photos from the shoot taken just this Wednesday (#nophotoshop, #nofilter, #aunaturel)

Follow me: Bloglovin ... Etsy ... Twitter 

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23 comments:

  1. Unknown23 January 2014 at 16:39

    Cute post. Love your outfits <3
    http://www.princesskonakei.com/

    ReplyDelete
  2. Rosa23 January 2014 at 17:08

    I love how you complemented the colours and had a playful style with your modelling. Complete creative reign is really awesome! I love what you did. I can't wait to see the post-processed photos, they're going to look amazing. And can't wait to see where your modelling endeavours take you.

    www.rosa-dyn.com

    ReplyDelete
  3. Queenly Tan23 January 2014 at 23:05

    Congrats to you and I can feel that you're so happy with it! :)
    So, that's why when I'm browsing the photos, the footwears are familiar. :)
    http://www.smizewithstyle.com/2014/01/brainy-high-giveaway.html

    ReplyDelete
  4. Helena Chen24 January 2014 at 00:22

    Wow, congratulations! You did an awesome job, the shoes complement all the outfits really well; my faves would have to be the ones with bows ♥

    -Helena
    helenashideaway.blogspot.com

    ReplyDelete
  5. Tiffy Diamond24 January 2014 at 01:29

    You are a perfect model to do this campaign. Your photos are gorgeous and I LOVE the red balloon shots.
    xo
    Tiffy
    Blog: CuteLA.com

    ReplyDelete
  6. ftashion24 January 2014 at 02:09

    Amazing styling job! The shoes featured here are really cute!
    Fang Ting
    ftashion

    ReplyDelete
  7. Unknown24 January 2014 at 05:12

    So good outfit ,and giveaway on my blog-> http://ruhamania.blogspot.hu/2014/01/giveaway.html
    Bianka

    ReplyDelete
  8. Unknown24 January 2014 at 07:56

    great outfit post and those shoes looks gorgeous... Unfortunately they don't make smaller size for petite feet unless you buy the kid selections..

    xo
    http://livelifeamour.blogspot.com

    ReplyDelete
  9. Unknown24 January 2014 at 09:31

    That's such a good opportunity, congratulations :) You look lovely
    Lucy x
    http://www.shortgirlhighheels.blogspot.com

    ReplyDelete
  10. Unknown24 January 2014 at 09:48

    I love the photo with the balloons! So cute

    ReplyDelete
  11. Карина25 January 2014 at 02:46

    Amazing photos!)) We can follow each other?)
    Baby’s On Fire Blog->Welcome!)

    ReplyDelete
  12. Unknown25 January 2014 at 04:00

    My favourite is definitely the all-red ensemble. Congratulations on the collab! And it's so nice to find a Sydney blogger - I know where these locations are!! X

    dazeandamuse.blogspot.com

    ReplyDelete
  13. daria25 January 2014 at 06:00

    wow! we love your style! http://www.odmagazine.com/moroccanoil/

    ReplyDelete
  14. Sara Salgado25 January 2014 at 06:00

    You are so beautiful! The red dress makes you even more beautiful! Lovely!

    amuurblog.blogspot.com

    ReplyDelete
  15. Jo25 January 2014 at 08:46

    wow! I love the balloons!!!

    http://annaindeed.blogspot.com

    ReplyDelete
  16. Viktoria25 January 2014 at 12:18

    so beautiful shots!

    wanna follow each other?
    http://thedaydreamings.blogspot.de/

    ReplyDelete
  17. CrisMaag25 January 2014 at 14:33

    Gorgeous outfits!

    www.frontrowec.com

    ReplyDelete
  18. Kacie Cone25 January 2014 at 20:35

    Wow these shots are awesome! You look gorgeous!

    www.shygirlloudvoice.com

    ReplyDelete
  19. Mandy26 January 2014 at 01:05

    Darling, what an incredible collaboration! I can't wait to see the edited shots! You are doing so well. <3

    in regards to MBFWA, it will all depend on work (being a doctor isn't the most flexible of careers at times!) but I shall let you know. Would love see your pretty face!

    <3 Mandy xx
    GIVEAWAY ON THE BLOG
    http://frocksandotherfrivolities.blogspot.com

    ReplyDelete
  20. Francesca26 January 2014 at 23:05

    I love the ones of you in a red dress!! the cutest

    francesca
    FRANK VINYL

    ReplyDelete
  21. Maria João Silva27 January 2014 at 03:47

    Amazing pictures, love the looks! :D

    xx MJ
    http://shopaholic-thoughts.blogspot.pt

    ReplyDelete
  22. Maddie Toy29 January 2014 at 11:04

    you are so so so cute! love these photos and your style!
    xo,
    maddie

    http://feelingmagenta.blogspot.com/

    ReplyDelete
  23. Anonymous2 March 2014 at 14:35

    your knees look funny

    ReplyDelete

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