Thursday, 23 January 2014

Mel F/W 2014

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes

mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes
mel shoes, mel dreamed by Melissa, Melissa Shoes Australia, Brazil, Hong Kong, Singapore, FW 2014 Campaign, photoshoot, mel pop, jelly shoes




Photos belong to Primped and Primed & www.melpop.com.au/mel dreamed by Melissa 
Photographer: Simon Jiang (May Flower Photography Studio)
PR Manager & Supervisor: Simone Silipo 
Styling & Model: Me 


A fortnight ago, I was summoned. If you follow me on Instagram, the hints I dropped should have given you some indication of the collab campaign I've been working on. The biggest project to date - I was asked by Mel Shoes Australia to style and model their latest F/W 2014 collection. In other words, free reign over creative concept (with the guidance of an excellent team).

For those who don't know, Mel Shoes is the younger sister, diffusion label of Melissa  - that distinctive jelly shoes brand produced in Brazil. Exploding into the trendy footwear industry, Melissa recently collaborated with Karl Lagerfeld and Cara Delevingne (check them out HERE). Mel shoes, on the other hand, is targeted towards a younger audience where their fun and playful quirk is what I tried to capture in the styling.

The official campaign photos are not yet available. However, above are the raw photos from the shoot taken just this Wednesday (#nophotoshop, #nofilter, #aunaturel)

Follow me: Bloglovin ... Etsy ... Twitter 

24 comments:

  1. Cute post. Love your outfits <3
    http://www.princesskonakei.com/

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  2. I love how you complemented the colours and had a playful style with your modelling. Complete creative reign is really awesome! I love what you did. I can't wait to see the post-processed photos, they're going to look amazing. And can't wait to see where your modelling endeavours take you.

    www.rosa-dyn.com

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  3. Congrats to you and I can feel that you're so happy with it! :)
    So, that's why when I'm browsing the photos, the footwears are familiar. :)
    http://www.smizewithstyle.com/2014/01/brainy-high-giveaway.html

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  4. Wow, congratulations! You did an awesome job, the shoes complement all the outfits really well; my faves would have to be the ones with bows ♥

    -Helena
    helenashideaway.blogspot.com

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  5. You are a perfect model to do this campaign. Your photos are gorgeous and I LOVE the red balloon shots.
    xo
    Tiffy
    Blog: CuteLA.com

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  6. Amazing styling job! The shoes featured here are really cute!
    Fang Ting
    ftashion

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  7. So good outfit ,and giveaway on my blog-> http://ruhamania.blogspot.hu/2014/01/giveaway.html
    Bianka

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  8. great outfit post and those shoes looks gorgeous... Unfortunately they don't make smaller size for petite feet unless you buy the kid selections..

    xo
    http://livelifeamour.blogspot.com

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  9. That's such a good opportunity, congratulations :) You look lovely
    Lucy x
    http://www.shortgirlhighheels.blogspot.com

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  10. I love the photo with the balloons! So cute

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  11. My favourite is definitely the all-red ensemble. Congratulations on the collab! And it's so nice to find a Sydney blogger - I know where these locations are!! X

    dazeandamuse.blogspot.com

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  12. wow! we love your style! http://www.odmagazine.com/moroccanoil/

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  13. You are so beautiful! The red dress makes you even more beautiful! Lovely!

    amuurblog.blogspot.com

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  14. wow! I love the balloons!!!

    http://annaindeed.blogspot.com

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  15. so beautiful shots!

    wanna follow each other?
    http://thedaydreamings.blogspot.de/

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  16. Gorgeous outfits!

    www.frontrowec.com

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  17. Wow these shots are awesome! You look gorgeous!

    www.shygirlloudvoice.com

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  18. Darling, what an incredible collaboration! I can't wait to see the edited shots! You are doing so well. <3

    in regards to MBFWA, it will all depend on work (being a doctor isn't the most flexible of careers at times!) but I shall let you know. Would love see your pretty face!

    <3 Mandy xx
    GIVEAWAY ON THE BLOG
    http://frocksandotherfrivolities.blogspot.com

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  19. I love the ones of you in a red dress!! the cutest

    francesca
    FRANK VINYL

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  20. Amazing pictures, love the looks! :D

    xx MJ
    http://shopaholic-thoughts.blogspot.pt

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  21. you are so so so cute! love these photos and your style!
    xo,
    maddie

    http://feelingmagenta.blogspot.com/

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  22. your knees look funny

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