Photos belong to Primped and Primed & www.melpop.com.au/mel dreamed by Melissa
PR Manager & Supervisor: Simone Silipo
Styling & Model: Me
A fortnight ago, I was summoned. If you follow me on Instagram, the hints I dropped should have given you some indication of the collab campaign I've been working on. The biggest project to date - I was asked by
Mel Shoes Australia to style and model their latest F/W 2014 collection. In other words, free reign over creative concept (with the guidance of an excellent team).
For those who don't know, Mel Shoes is the younger sister, diffusion label of Melissa - that distinctive jelly shoes brand produced in Brazil. Exploding into the trendy footwear industry, Melissa recently collaborated with Karl Lagerfeld and Cara Delevingne (check them out
HERE). Mel shoes, on the other hand, is targeted towards a younger audience where their fun and playful quirk is what I tried to capture in the styling.
The official campaign photos are not yet available. However, above are the raw photos from the shoot taken just this Wednesday (#nophotoshop, #nofilter, #aunaturel)